Kim Kardashian’s Hairy Skims: The 24-Hour Sellout Sensation

Kim Kardashian’s Hairy Skims brand of shapewear, Skims, has made waves in the fashion industry with its most innovative product to date: an imitation-hair micro-string known as “The Ultimate Bush.” Released on 14 October 2025 and selling out within 24 hours, hundreds of buyers requested waiting lists.

This item’s $32 price tag has provoked discussion on body autonomy and fashion as well as the increasing commodification of female bodies – making it one of the most-talked-about products of 2025.

What Are We Witnessing on the Internet?

The Faux Hair Micro String Thong represents one of the boldest steps into fashion’s world of controversy. Ranging in sizes from XXS through four times the size, these stunning thongs come with colours such as clay blonde straight,” sienna ginger straight,” cocoa black curly,” and cocoa black curly”.

Each thong is carefully handcrafted from sheer stretch mesh material and boasts realistic curls and straight fake hair to mimic natural pubic hair, while still giving users the freedom to select their preferred style.

Skim’s website describes it as, “Our most daring panty yet! Crafted in super sheer stretch mesh material and featuring curly and straight faux hair in twelve colour variations. Skims’ marketing campaign tagline of “With this iconic new panty, your carpet can be whatever colour you wish it to be” reinforces personalisation and customisation options available through Skims products.

Viral Marketing Magic of The 1970s Game Show Takeover

Skims made waves online when they released “The Ultimate Bush,” an innovative 70s game show-style campaign, which quickly went viral on social media. Promotional videos featured an attractive white host who pointed at a sign reading: “Does the Carpet Match the Drapes?”, a clever play on body hair colours matching drapes colours! This playful message made light of the reality that many body hair colours do not match body hair colours exactly.

Three women stand on separate platforms, each holding question signposts covering their private areas – creating an unintentionally provocative image reminiscent of the time when full pubic hair was commonplace.

Kim Kardashian promoted her own line on Instagram Stories by showing an assortment of shades while proclaiming, “How funny are these merkins, you guys? We have different hair colours… this is wild. Skims baby!” Kim opted not to model any items personally but instead provided narration as cameras moved across an assortment of merchandise.

Gone in 24 Hours: Why Everyone Is Panicking

Skims was met with overwhelming customer responses; even at its retail price of $32, the entire collection of twelve colours and nine sizes quickly sold out within 24 hours, prompting Skims to create a waitlist system so those interested could sign up to be informed as soon as new items became back in stock. Skims’ popularity demonstrated that many customers loved its product regardless of the criticism online.

On TikTok, some customers expressed their delight. One user claimed they purchased five different kinds of clothing to wear at future corporate occasions, while another expressed interest in practical applications aimed at women undergoing chemotherapy or who suffer from Alopecia. However, she expressed doubt as to its motives.

Responses and Online Backlash

After its announcement, there was widespread debate online. Marketing experts applauded Skims’ “bananas but innovative” strategy, while critics voiced serious reservations over their message and the commercialisation of women’s bodies. One popular social media post illustrated this tension – it read: “Capitalism convinced women their body hair wasn’t natural just to sell body hair removal products; now they’re trying to sell an artificial version instead!”

Fashion historians noted that this idea wasn’t entirely unprecedented: John Galliano’s 2024 Maison Margiela haute couture show featured garments made of human hair embroidered onto silk tulle to form merkins; Vivienne Westwood made her own version famous in her 1993 pret-to-wear collection as well. However, introducing the idea into the mainstream market with its $32 price point signifies a significant culture shift.

Liza Betts from London College of Fashion believes it would be truly revolutionary for Skims to feature real pubic hair rather than the “trimmed, tinted, controlled and performative” versions that adhere to conventional aesthetics.

This launch occurs amid rising discussions on women’s body confidence and hair acceptance. Online communities such as “Bushtok” have amassed thousands of posts celebrating natural pubic hair while subverting stereotypes associated with hairstyles – signalling cultural change by showing what issues should be talked about publicly.

Read More: Yeo Jin Goo Touches Fans with Sincere Letter Ahead of Military Service

Conclusion: Exploitation or Innovation?

Kim Kardashian’s “The Ultimate Bush” is unquestionably an eye-catching marketing move that breaks with conventional fashion. However, whether this represents body positivity or is simply part of Kim’s empire, making money off manufactured trends, is hotly debated.

Skims was able to capture massive consumer interest and spark cultural discussions on an intimate topic previously considered unsuitable in mainstream retail environments.

As waitlists grow and restocks are scheduled and completed, whether Kim Kardashian has genuinely changed the way women perceive female bodies or has just found another way to profit off them? What do you think of Kim’s launch?